Xbox Sales Up 43 Percent in UK

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September 1, 2009 - Well price cuts do wondrous things, don’t they? When the Xbox 360 Elite dropped to GBP 199 in the UK on Friday, no one could predict what the sales numbers would look like. Well now we know, and the number is incredible!

With a boost of 43 percent a week before the Slim launch, things are looking good for Microsoft–at the moment. Will this momentum continue with the PS3 Slim on its tail?

Speaking following the price drop last week, Microsoft’s Euro Xbox boss Chris Lewis said that the new price is designed to help the company maintain its lead of Sony in the Christmas period and into 2010.

“We know that when we get to price points that are logical and sweet – and EUR 249 / GBP 199 is certainly one of those – we know that we see exponential growth rates,” said Lewis.

“The holiday phase will give us seasonal growth of course, but we have a very bullish plan this year, we have bullish plans every year. Our appetite to continue to win, and to hold our lead and grow our lead over the competition is very central to what we have planned in and budgeted in for the year.”