Promethium FTW Indeed

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May 20, 2009 -

It gives me nothing but pleasure to shout out the following fantastic interview with Chris Paladino of Promethium Marketing over at Joystiq, check it out here.

Yesterday I highlighted a forward thinking developer who was willing to be accountable, today I want to highlight some of the forward thinking that goes on on the PR side of things.

Paladino discusses his time at Microsoft, how most of PR is still stuck in the old way of doing things, and what successful marketing/enthusiast/press relationships are headed for in the future. Do you think the twitter fad will be ending any time soon among us in the industry? Sounds incredibly unlikely right now right? Don’t be so surprised when it dies according to Chris:

“I can’t wait for the Twitter fad to be over. It hearkens back to 2-3 years ago where the blogosphere was just copying and pasting the same stories over and over. You see that a bit today with twitter. I love twitter and it’s a great tool for informal small talk in a public space, but it’s becoming a spam device. On the PR side, I also think we should be doing more than just sending out rivers of box cover art.”

Then again, where will we find an outlet to waste time guessing the missing ? in a 16 character long arcade code? Nothing like XYZV-??AA-JAH1-8YTZ!